Strategies Implemented:

Keyword Research: Extensive keyword research was conducted to identify high-intent keywords related to electronic gadgets, considering both short-tail and long-tail keywords.

Define Customer Segments: defining different customer segments based on demographics, behavior, and interests. For example, they identify segments like “Tech Enthusiasts,” “Budget Shoppers,” and “Gaming Enthusiasts.”

A/B Testing landing page: Different landing pages were tested for user experience, focusing on mobile-friendliness, visuals and clear calls-to-action.

Targeted Ads Creation: Based on the customer personas and data analysis, we created personalized and highly relevant content for each segment. This includes tailored product recommendations, blog posts, and email campaigns.

Conversion Tracking: Robust conversion tracking was set up to measure purchases, sign-ups, and other valuable actions on the website.