Perimeter selection: Worked with client to determine the best radius to target users. This was defined within a 10-mile radius of the restaurant’s location.
Compelling Imagery: Visually appealing images of the restaurant’s dishes were used in ad creatives to entice potential customers.
Promotions: Seasonal promotions and special offers, such as “buy one, get one free” deals, were highlighted in the ads.
Call-to-Action Buttons: Ads featured clear call-to-action buttons to encourage users to make reservations directly through the website.
Ad Scheduling: Ad campaigns were scheduled to run during peak dining hours and on weekends.
Conversion Tracking: Robust conversion tracking was set up to measure purchases, sign-ups, and other valuable actions on the website.
On top of a positive ROI, The Facebook Ads also generated positive engagement within the local community, enhancing brand visibility.
30% increase in foot traffic to the restaurant by the second week.
25% increase in bookings vs previous 30 days.
