Client Overview:
Our clients offer dental and orthodontic care to patients within their region. Their team works together to form meaningful relations with patients while building healthy, beautiful smiles through the latest technology. Our client is known for their timely service and their professional attitude.
Their Objective:
They created their website with an in-house team, but their web traffic was solely generated by word-of-mouth and referrals. Our clients searched for a team with the best SEO practices, a more functional website solution, and greater conversions through expert online marketing. They wanted to improve their ranking in the SERPs through organic and paid traffic using the best SEO practices. They needed to set themselves apart from their competitors and generate more appointments.
We created an effective PPC campaign by building a sales funnel that would work best for their business model. Our advertising funnel was created to upsell and motivate leads to avail of our client’s services. Ad copies were created to target oral health pain points, and showcase offers to generate traffic and conversions. We managed a Pay Per Click campaign with a systematic funnel that would immediately boost Google searches for their website and sales. The clinic used outdated keywords with low search volumes and greater difficulty, which was ineffective for search engine optimization. We aligned our client’s keyword bidding strategy and introduced new and appropriate keywords to create ad copies. To create the clinic’s identity within its competitive market, we conducted research analysis and A/B testing for ads.
Key Connect Media devised a strategy to use highly focused keywords and link building to help generate more traffic to their website. Since our clients have a local client base, we implemented the required strategies to rank their services higher on Google My Business. Our content creators curated creative, engaging, and SEO-optimized articles. We optimized content with more credible and secure backlinks. The traffic, lead retention, and sales skyrocketed. Key Connect Media implemented best practices for SEO optimization to boost rankings and visibility on search engines. Our content team curated engaging content for off-page and on-page blogs to further push the content and the website
Within the first 30 days, organic traffic experienced a 1160% increase.
Quality of leads: The conversion rate rose by 73% as a result of optimizing landing pages and refining ad copy.
ROI Enhancement: client acquisition decreased by 12%, making the advertising spend more cost-effective.
